-Rebrand And Launch Of 2019 Campaign
Accountability Lab Liberia, a non-profit organization working in the fields of active citizenship and good governance, has rebranded its principal public service campaign. Integrity Idol has been renamed Integrity Icon.
In addition, the organization is proud to launch the 2019 Integrity Icon campaign. Nominations opened this week at www.integrityicon.org/liberia.
Integrity Icon is a campaign that the Lab has run since 2014 after launching in Nepal. The grassroots program celebrates public servants of integrity and has since expanded to Liberia, Pakistan, Sri Lanka, Nigeria, Mali, Uganda, South Africa and most recently, Mexico.
The campaign invites the public to nominate outstanding public servants in various government sectors who demonstrate honesty and integrity under difficult circumstances. It also aims to reframe debates around corruption by ‘naming and faming’ honest civil servants, rather than naming and shaming wrongdoers. The Lab than works with institutions, builds coalitions for reform and encourages young people to serve with integrity.
As the profile of the campaign has grown, it’s become necessary to differentiate its public image. Founder and Executive Director of Accountability Lab, Blair Glencorse, says the decision was endorsed by the organization’s global board of directors’ earlier in May. ‘’Integrity Idol has grown tremendously and at this point we want better governance everywhere. This rebranding will also allow us to ensure continuity across countries as the campaign grows to new places and with new partners,” Glencorse says. ‘’As in previous years, Integrity Icon will culminate each year with a public vote for the winners and will be complemented by a variety of impactful youth fellowship programs, including a film fellowship that produces short films on the finalists in each country, and an integrity fellowship through which young people serve with the Integrity Icons,” he adds.
According to Accountability Lab Liberia Country Director, W. Lawrence Yealue, II, the rebrand “renews the commitment of the Lab to create a more transparent and accountable society”.
“It is critical that we create a positive narrative around issues of integrity in this country. Too often we focus on the problems. This campaign is about identifying role-models with positive, collective solutions to the challenges we face as a nation,” he adds.
Research from the Lab’s impact survey has shown that programs like this go a long way towards supporting positive behavioral changes and shifting social norms, especially where integrity and accountability are concerned. The survey also recognizes “building communities of change-makers’’ as one of the Lab’s key strengths, a job the organization hopes to refine with Integrity Icon.
The New Republic Newspaper is an independent newspaper established in 2009 by a Liberian journalist, Alphonso Toweh with many years of experience for the key purpose of reporting a balanced coverage of events as well as promoting Liberia’s image locally and internationally.
Toweh has been working for Reuters News Agency as its correspondent since 1998 to present. In addition to that, he has served as correspondents for the following magazines: West Africa New African, Africa Week and African Observer.
More to that, he worked for Radio Deutche Welle radio in Germany, Radio Netherlands and contributed to CNN, BBC News hour, BBC TV as well as Africa Confidential and Sunday Times in London.
The paper has no political affiliation nor ethic lineage. The focus and primary commitment is to ensure the sovereignty of Liberia and unity for Africa. It seeks to foster human rights and freedom of the press.
The New Republic is a liberal paper dedicated to upholding the tenets of democracy. It believes that state can not only create the political, social, economic and cultural spirit, but also to ensure that all human beings, irrespective of any affiliation is able to achieve its highest human potentials.
The paper strives for free speech and equal opportunity for all. Importantly, it believes that the nation must intervene judiciously in the economic life, in order to minimise the adverse effects of free enterprise and ensure that less privileged people have reasonable and fair access to the basic necessities of life. By this, it would help reduce some level of threat.
New Republic brings huge commitment to its readers and offers the nation the type of media that will advocate for the people and nudge our nation on the path of development and social re-engineering